Remember how the NFL (and most other American sports leagues) spent years and years and years trying to disassociate themselves from gambling and sports books? Well, things change.
The NFL has announced formal partnerships with Caesars Entertainment, DraftKings, and FanDuel, granting them “the exclusive ability to leverage NFL marks within the sports betting category and activate around retail and online sports betting.” This will include “the right to integrate relevant sports betting content directly into NFL Media properties including NFL.com and the NFL App.” NFL highlights, footage, and Next Gen Stats content will be available at DraftKings and FanDuel. Caesars will retain its exclusive casino rights to use NFL trademarks in its marketing. All three properties will use the NFL’s official league data feed.